…the typical social media user spends 10 to 20 minutes on an app after opening it. With 56% of respondents claiming they log onto Facebook, Snapchat, Instagram, and other networks more than 10 times per day, that means half of America could be spending more than three hours of their day on the networks.
And not only teens or millenials. Also the much older Baby Boomer generation. Sounds addictive yet researchers have not helped us answer the question: why?
On the one hand, neuroscientists and journalists have argued that unrestrained access to information and communication have rewired the brain. The brain is plastic altering itself in response to the environment and creating new neural pathways that ancestors lacked. So multi-tasking has become the norm and, better yet, we are more productive and connected to people as never before.
On the other hand, there are those neuroscientists who concur that the…
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