Education Rebranders

Gary Rubinstein's Blog

For the past ten years, there have been two ‘sides’ in the debate over how to best improve schools in this country.

On one side, you had people like Michelle Rhee, Jeb Bush, Bill Gates, Arne Duncan, Mike Bloomberg, and Rahm Emanuel.  On the other side, you had people like Randi Weingarten, Diane Ravitch, Deborah Meier, and Leonie Haimson.

Both groups had ideas of how to best reform education.  The first group favored things like charter schools, test based accountability for schools and teachers, and, for some of them, vouchers.  The second group favored things like increased funding and reducing class size.

Though both groups wanted to reform, only the first group claimed the name ‘reformers.’  That first group also branded the other group with various negative monikers such as ‘status quo defenders.’  The ‘reformers’ were rich and organized and they came out with the movie ‘Waiting For Superman’ and…

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