In What Money Can’t Buy: The Moral Limits of Markets, Michael Sandel says that today “almost everything is up for sale.” He gives some examples.*
$Rent out space on your body to display ads: Air New Zealand paid 30 people $777 to shave their heads and wear temporary tattoos advertising their flights.
$Volunteer to be a guinea pig for pharmaceutical drug trials and earn up to $7500 or more depending on how much toxicity accompanies drug.
$Stand in line to hold a place ($20 an hour) for Capitol Hill lobbyists who want to attend congressional hearings.
$If you are a second grader in an underachieving Dallas (TX) school for each book you read you will get paid $2.
And it is this last item that I want to elaborate because schools have become reformers’ favorite targets for cash incentives to change student and teacher behavior that go well beyond the business…
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